It is necessary to take into account the principles and standards of search engine optimization when creating written or visual content on the Internet to ensure an increase in the number of visits. This can contribute to improving sales for companies and institutions that offer their products electronically, and also ensures access to the largest number of the target group for charitable and educational institutions and bodies
Search engine optimization SEO
Search engine optimization is called SEO, an abbreviation for the English words Search Engine Optimization, which means the standards that must be taken into account to ensure that written content or multimedia content appears among the first results when searching for a related keyword on the Internet. Which enhances access and visibility of content
The importance of search engine optimization
The importance of search engine optimization is as follows:
- Improving traffic: Improving website traffic is one of the most important benefits of search engine optimization. It contributes to significantly increasing the value of the site over time.
- Increasing the number of visits: Taking into account search engine optimization factors and standards, the content can appear in the first results when searching through Google or other browsers, and this ensures the arrival of a larger number of visitors.
- Improving the experience of visitors and customers: Search engine optimization standards take care of the words that visitors or customers frequently search for, in addition to answering the most relevant frequently asked questions, which ensures providing the best experience ever.
- Increase sales: Since search engine optimization helps the site appear among the first results and enhances the user experience; This means that it helps increase sales for companies and institutions that offer their products electronically.
The need for a search engine optimization specialist
The need for a search engine optimization specialist or not depends on many factors that must be taken into consideration, most notably: the extent of the desire to learn more about search engine optimization and keep up with all relevant developments, in addition to the complexity of the website on the Internet, and the size of the tag. The business or organization to which the site relates.
How to choose a search engine optimization specialist
The following factors must be taken into account when choosing a specialist in search engine optimization for the website:
- Asking relevant questions: Website owners on the Internet can ask questions related to search engine optimization to verify the service provider’s ability to provide the required services according to the content that the site takes care of.
- Number of years of experience: The ability of search engine optimization service providers usually increases with a greater number of years of service, and if you want to obtain experts in this field; It is necessary to obtain service providers with many years of experience.
- Field of expertise: The ability of specialists to manage sites or content in a way that is compatible with search engine optimization standards may vary depending on the field of expertise, and to reach the best result. It is necessary to choose a specialist who has experience related to the required field itself.
- Verifying the service provider’s references: You can communicate with the knowledgers or references of the search engine optimization specialist to verify his previous experiences and the extent of his ability to deal with the team to reach the best possible result.
- Viewing previous work: Through the previous work of search engine optimization specialists, their experience in dealing with written content and multimedia content can be verified to reach advanced results on the Google search engine or other search engines.
Black hat and white hat SEO
One type of search engine optimization is called black hat SEO, while the other is called white hat SEO. The white hat type refers to techniques that comply with the laws and conditions of search engine optimization to benefit users and provide the best results, while the black hat type relies on techniques that deceive search engines. To get more traffic and visitors.
Guidelines to improve your site’s ranking in search engines
Here are several guidelines to improve your site’s ranking in search engines:
- Continuous review: It is necessary to constantly review SEO policies and their impact on traffic and number of visitors to maintain policies that ensure the best traffic and visitors and change strategies and policies that lead to reduced numbers.
- Choosing the keyword: It is necessary to choose the keyword or keyword carefully when writing content on the Internet to ensure reaching the best result that matches all people’s search for related topics.
- Check the URL carefully: The URL carries the keyword and is compatible with the content related to the web page, so it must be carefully reviewed and handled to ensure the best result on search engines.
- Improving site speed: If the site needs a long time to load pages; This leads to a significant decline in the first results on search engines. Due to the reluctance of visitors to do so, the speed of the site must be improved to obtain a better result.
The importance of the SEO course
The importance of the SEO course is to keep up with all the recent developments related to related policies and strategies. Some courses also aim to introduce participants to the basics of search engine optimization in order to engage in this field well. There are many courses available in this field via the Internet, or Through accredited training centers.
