The SEO expert performs many different tasks through which competitive content can be created and manufactured on the Internet, and his tasks include: analyzing content, analyzing technical problems, analyzing keywords, and developing and preparing links. His role is usually major when working in any of the institutions specialized in Marketing.
Who is the SEO expert?
An SEO expert can be defined as being responsible for improving the content of the website and developing strategies and techniques that make it more effective in terms of appearing among the first results when searching for relevant keywords on Google or other search engines available on the Internet at the present time.
The main tasks of an SEO expert on websites
There are many tasks that an SEO expert performs on websites, in order to achieve all the marketing goals that the organization wants and to deal with all related technical problems in a way that ensures the workflow as required. The following list includes the most important main tasks of an SEO expert on websites:
Make a time plan
The website SEO expert prepares the time plan for any of the projects related to his field of work, and the plan that is prepared and prepared by the expert must reach the goals that the company wants to reach from the content on the Internet over time, and the plan must also include Publishing times and more.
Content analysis
Whoever is an SEO expert analyzes the content that is published on the website, evaluates the algorithms that search engines rely on, then verifies the appropriateness between the published content and the algorithms used to make the necessary improvements that ensure that the content remains among the first results on Google and other search engines.
Analysis of technical problems
Sometimes websites that publish content are exposed to technical problems related to search engine optimization, and an SEO expert must be aware of the most prominent related technical problems to analyze and deal with them in a way that ensures that the work is not disrupted in any case, and the problem is solved very quickly. In case it affects the work.
Keyword analysis
The SEO expert analyzes the keywords that are used in the content to ensure that it appears in other results when publishing, and sometimes there may be a need to use subwords that are frequently searched for by users of different search engines, in order to include them in the article in a way that adds more interest to it. Strength factors.
Building links
The SEO expert builds links that are used to access written content or multimedia content on the Internet, mainly to express the content; Properly building and preparing links helps meet more search engine optimization standards, which enhances the number of visitors and traffic to the site.
Follow updates
The SEO expert follows up on all updates related to search engine optimization standards and other areas related to marketing and publishing written and multimedia content on the Internet, in order to establish new policies that ensure that work continues at the same pace of progress and avoid any decline that affects the work negatively.
Competitor analysis
A website SEO expert must analyze competitors, in order to identify their strengths and weaknesses, then develop appropriate plans and strategies that help in reaching unique and competitive content on the Internet. Analyzing competitors also ensures gaining more expertise that supports the site. Email and raise it in search engine results.
Performance analysis
The SEO expert analyzes the performance of the website continuously, in order to verify any decline and find out its causes, so that it is dealt with correctly. He also identifies the progress that the site is making and knows the factors that helped in this to maintain it, in order to ensure continuous progress in the form Which achieves the site’s goals.
The most important tools of an SEO expert
The SEO expert uses important tools to enhance his ability to perform various tasks, including the following:
- Mangools tool for beginners.
- Semrush SEO ranking tracking tool.
- SEOptimer tool for SEO audits.
- Ahrefs competitor research tool.
- Clearscope SEO content optimization tool.
- BuzzSumo tool for SEO content ideas.
Benefits of hiring an SEO expert
The benefits of hiring a SEO expert lie in achieving the best results related to search engines, which ensures that written or visual content appears among the first results. Also, a SEO expert helps increase sales to profitable institutions that market their products through websites, and contributes to enhancing the company’s ability. To compete in the market, it is necessary to determine who is the SEO expert to reach the best result.
Guidelines for choosing a good SEO expert
To choose the right SEO expert; The following guidelines must be observed:
- Identifying previous experiences: Previous experiences indicate the extent of the SEO expert’s ability to carry out the various tasks entrusted to him, and therefore it was necessary to identify previous experiences to verify their suitability for the specific field of work of the website.
- Asking questions and inquiries: Questions and inquiries can be asked to the SEO expert to determine whether it is suitable for the desired site or not. This includes inquiries related to link setting, keyword analysis, competitor analysis, etc.
- Testing with tasks that fall within the site’s specializations: Companies can test the SEO expert by giving him some tasks that fall within their specializations and then verifying his ability to complete them with great efficiency within the specified time.
- Consider certificates and training courses: Training courses and certificates give a good indication of how well the SEO expert is able to solve problems and do his job as required.
